THE WTM PRESS LIBRARY
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Change depends on motivation and the path around a person, as well as an instruction.
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Pragmatic review
The Heaths organise change around rational direction, emotional motivation and the surrounding environment. The pragmatic strength is a memorable way to inspect a stalled initiative: is the next step clear, does it matter to participants, and is the setting helping? Use the framework to generate small experiments with visible feedback.
WTM Signal Review
WTM’s judgement: an accessible planning lens, with stories that illustrate rather than independently prove a universal formula. A neat change narrative can understate power, incentives and resource constraints. Ask who bears the cost of the proposed change and what environmental barrier a motivational message cannot remove.
One practical next step
Choose one stalled behaviour; make its next step clearer, easier and observable for a six-day trial.
Research-based reading note: publisher description; no claim of a full-text review.
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Sources and editions
Edition
Linked edition ISBN 9780385528757.
Author and contributor records
Book sources
Launch research: 9 October 2026. Preview entries link to WTM availability information, not a checkout.