
When Mexico’s President Claudia Sheinbaum pressed charges after being groped during a public event, the gesture reverberated far beyond Mexico City. It was not the reaction of a victim, but the assertion of a leader—an act that reframed consent, dignity, and power in one move. “No one, not even the President, should normalise disrespect.” — Claudia Sheinbaum, Mexico City, 2025

When a man guns down the leader of the nation’s largest health insurer, can we really separate the individual from the collective? Was this an attack on one man—or on the machinery of corporate healthcare? The law says no. Reality whispers otherwise.

The digital landscape isn’t static. While most businesses proudly cling to the same three-year-old “conversion playbook,” the actual battlefield has moved. Algorithms change. Consumer psychology shifts. Competitors experiment. And quietly, a handful of players are rewriting the rules while everyone else sleeps.