Terms & Conditions - Why These Matter Media (WTM Media)

Last updated October 2025

These Terms & Conditions (“Terms”) govern your access to and use of all content, services, and platforms operated by FIDA Design Inc., d/b/a Why These Matter Media (“WTM Media,” “we,” “our,” or “us”).
By accessing WhyTheseMatter.com or related platforms, you agree to these Terms. If you do not agree, you must discontinue use immediately.

These Terms form part of the WTM Legal Framework v3.0, alongside the Privacy Policy, AI Ethics & Transparency Policy, and Contributor Agreements.

Entity and Jurisdiction

Entity: FIDA Design Inc., d/b/a Why These Matter Media
Principal Address: 1 Bluebill Avenue, Unit 706, Naples, FL 34108 USA
Jurisdiction: State of Florida, United States
Contact: support@whythesematter.com

All disputes are governed by Florida law and subject to binding arbitration in Collier County, Florida, under the American Arbitration Association (AAA), with an anti-SLAPP carve-out for expressive protections.

Content Ownership and Intellectual Property

All materials published on WhyTheseMatter.com — including text, graphics, design, data, multimedia, and trademarks — are the property of FIDA Design Inc. or its licensed contributors.
Unauthorized reproduction, distribution, or modification is strictly prohibited without prior written consent.

Contributors who submit work to WTM Media grant a perpetual, irrevocable, worldwide, royalty-free license for publication, adaptation, and archival purposes in all media, existing or future. Attribution may be by name, pseudonym, or anonymously, at WTM Media’s discretion.

User Conduct

You agree to use WTM Media platforms only for lawful, non-commercial purposes and to refrain from:

  • Uploading or transmitting unlawful, defamatory, or misleading content.
  • Impersonating others or misrepresenting affiliations.
  • Attempting to interfere with the site’s functionality, security, or data integrity.

WTM Media reserves the right to moderate, remove, or restrict content or users that violate these Terms.

Contributor and Volunteer Submissions

Contributors and volunteers operate as independent participants — not employees or contractors.
Submissions must be original, factual, and no infringing. WTM Media reserves editorial discretion over all published materials, including edits, removals, and headline adjustments.

All volunteer and contributor participation is governed by the Contributor & Volunteer Agreement v3.0 and the Volunteer Contributor Charter v3.0.

Disclaimers of Liability

Reader Disclaimer

All information provided by WTM Media is for educational, journalistic, and informational purposes only.
No content constitutes professional, legal, or financial advice. Readers rely on all published materials at their own discretion.
WTM Media disclaims liability for any losses, damages, or decisions made in reliance on site content.

Contributor Disclaimer

Submissions represent the sole opinions and research of their respective authors.
All information and opinions expressed in any article, essay, or publication represent solely the views of the author and do not reflect or imply endorsement by WTM Media, its editors, or affiliates.
Contributors remain fully responsible for factual accuracy and legal compliance of their work.

Anonymous Writer Disclaimer

Anonymous or pseudonymous content undergoes editorial and legal review prior to publication.
WTM Media protects contributor identities except under lawful compulsion but does not assume liability for anonymous submissions or opinions expressed therein.

General Disclaimer

WTM Media upholds integrity, independence, and accountability across all content.
All materials are published “as is” without warranties, express or implied.
We make no guarantees about accuracy, completeness, or timeliness.

Privacy and Data Handling

Your use of WTM Media is also governed by our Privacy Policy v3.0 and Cookie & CPRA Opt-Out Policy v1.0.
We collect minimal data necessary for site functionality, analytics, and consent-based communications.
Personal data is handled in accordance with global privacy standards (GDPR, CPRA, FIPA).

Accessibility

WTM Media is committed to accessibility and aligns with WCAG 2.2 AA standards.
If you encounter any accessibility barriers, please contact support@whythesematter.com.

DMCA Compliance

WTM Media complies with the Digital Millennium Copyright Act (17 U.S.C. §512).
If you believe any material infringes your copyright, please email a detailed DMCA notice to: support@whythesematter.com.
We respond promptly to valid notices and remove infringing materials in accordance with our DMCA Policy v1.0.

Corrections, Updates, and Retractions

WTM Media maintains a transparent process for addressing factual inaccuracies or updates.
Requests for corrections or retractions should be emailed to support@whythesematter.com.
Corrections will be reviewed, verified, and posted as needed, consistent with the Corrections & Retractions Policy v1.0.

Limitation of Liability

To the maximum extent permitted by law, WTM Media and its affiliates shall not be liable for any indirect, incidental, consequential, or punitive damages arising from your use of our website or content.

Termination and Suspension

WTM Media reserves the right to suspend or terminate access to its platform without notice if a user violates these Terms or applicable laws.
Sections regarding intellectual property, disclaimers, limitation of liability, and dispute resolution shall survive termination.

Dispute Resolution

All disputes shall be resolved by binding arbitration under the American Arbitration Association (AAA) in Collier County, Florida.
Anti-SLAPP protections and injunctive relief remain available under applicable law.

Changes to These Terms

We may revise these Terms to reflect operational, regulatory, or legal changes.
The updated version will be published here with a new effective date.
Your continued use constitutes acceptance of any changes.

Contact Information

Questions, complaints, or legal notices should be directed to:

Why These Matter Media (WTM Media)
FIDA Design Inc.
1 Bluebill Avenue, Unit 706
Naples, FL 34108, USA
support@whythesematter.com

Acknowledgement

By accessing or using WTM Media, you acknowledge that you have read, understood, and agreed to these Terms and all related policies within the WTM Legal Framework v3.0.