Terms & Conditions - Why These Matter

Last updated August 2025

At Why These Matter (WTM), we take your privacy seriously.

This Privacy Policy outlines the type of information we collect, how it is used,

stored, and shared, and the measures we take to safeguard your personal data.

Our aim is to provide transparency, protect your trust, and ensure that our

practices comply with applicable data protection regulations such as the GDPR,

CCPA, and other relevant global frameworks.

Information We Collect

We may collect both personally identifiable information (PII) and

non-personally identifiable information (Non-PII) through various interactions

with our site, including:

  • Information you provide when subscribing to our newsletter or contacting us.
  • Technical information, such as IP address, browser type, and operating system.
  • Usage data, including pages visited, time spent on site, and referral sources.
  • Cookies and similar tracking technologies to improve user experience.

How We Use Your Information

Your information is used to:

  • Personalise and enhance your experience on WTM.
  • Provide relevant content, updates, and offers.
  • Analyse site performance and improve our services.
  • Ensure compliance with legal obligations and protect against fraudulent activity.

We never sell your personal data to third parties.

Use of Cookies

Cookies are small files placed on your device to enhance browsing

experience. We use:

  • Essential cookies for site functionality.
  • Analytics cookies to track usage patterns.
  • Preference cookies to remember your settings.

You may disable cookies in your browser settings, though this may affect site functionality.

Data Security

We employ industry-standard security measures such as encryption,

secure server hosting, and limited access protocols to protect your data. However,

no system is completely secure, and we encourage users to take personal measures to

safeguard their information.

Your Rights

Depending on your jurisdiction, you may have rights to access, correct,

delete, or restrict the processing of your data. You may also opt out of communications

at any time by following the unsubscribe link in our emails or contacting us directly.

Updates to this Policy

We may update this Privacy Policy to reflect changes in practices,

regulations, or operational needs. Updates will be posted on this page with a revised

'Last Updated' date.

Contact Us

For questions or concerns regarding this Privacy Policy, please contact us at:

contact@whythesematter.com