Privacy Policy - Why These Matter Media (WTM Media)

FIDA Design Inc., doing business as Why These Matter Media (“WTM Media,” “we,” “us,” or “our”), is committed to protecting your privacy and maintaining transparency in how we collect, use, and safeguard your personal information.

This Privacy Policy explains:

• What data we collect and why
• How we process and store it
• Your rights and choices
• How to contact us with questions or concerns

WTM Media complies with the EU General Data Protection Regulation (GDPR), the California Privacy Rights Act (CPRA/CCPA), and the Florida Information Protection Act (FIPA).

By using WhyTheseMatter.com or our affiliated platforms, you consent to the terms of this Policy.

Information We Collect

We may collect the following categories of data:

a. Information You Provide

• Name, email address, and any other contact details when subscribing to newsletters or reaching out via forms.
• Content or opinions you voluntarily share (e.g., article submissions, comments, or emails).

b. Automatically Collected Data

• IP address, browser type, operating system, and device information.
• Usage metrics such as pages visited, time spent, and referring URLs.
• Cookies, analytics tags, and tracking technologies used for site performance and experience optimization.

How We Use Information

We process your data to:

• Deliver personalised news, insights, and updates.
• Improve our editorial, design, and user experience.
• Analyse site performance and audience engagement.
• Enforce Terms & Conditions and comply with legal obligations.
• Detect and prevent fraudulent or abusive activity.

WTM Media never sells your personal data. Limited sharing may occur with verified service providers under strict confidentiality and data-processing agreements.

Use of Cookies and Tracking Technologies

Cookies help us understand user preferences and enhance functionality. We use:

• Essential Cookies — Required for security and core functionality.
• Analytics Cookies — Provide anonymised traffic data for improvement.
• Preference Cookies — Remember settings like language or dark mode.

You can manage or disable cookies in your browser settings or through our Cookie & CPRA Opt-Out Policy, though some features may not function correctly.

Legal Bases for Processing

Our processing is grounded in:

• Consent — For newsletter subscriptions and cookies.
• Contractual necessity — To deliver requested services.
• Legal obligation — For compliance with tax, recordkeeping, and data laws.
• Legitimate interest — To operate a secure, informative, and ethical platform.

Data Security

WTM Media employs industry-standard safeguards including HTTPS encryption, secure server hosting, limited employee access, and two-factor authentication.
Despite these measures, no system is 100% secure. Users are encouraged to exercise caution when sharing personal information online.

Data Retention

• Subscriber data: up to 7 years or until opt-out.
• Financial/transactional records (if any): 7 years for compliance.
• Analytics logs: auto-deleted after 26 months.
• Support and correspondence: retained for up to 2 years.

Your Rights

Depending on your jurisdiction, you may have the right to:

• Access, correct, or delete your data.
• Request restriction or portability.
• Withdraw consent or object to processing.
• Opt out of email communications via “Unsubscribe” links.

Requests may be submitted to support@whythesematter.com. We respond within 30 days.

Data Transfers and Processors

Your data may be stored on servers in the United States and other jurisdictions. Transfers are protected by Standard Contractual Clauses (SCCs) or equivalent safeguards.

Primary processors include:

• Webflow Inc. (Hosting)
• Google LLC (Analytics)
• Mailchimp / Intuit Inc. (Email delivery)
• Stripe / PayPal (Payment services, if applicable)

Children’s Privacy

WTM Media does not knowingly collect data from individuals under 13 years of age. If you believe a child has submitted personal data, contact us for prompt deletion.

Automated Decisions and AI Use

WTM Media may employ AI tools for editorial analysis or operational efficiency. No automated system makes legally or materially significant decisions about users. All AI use is subject to the AI Ethics & Transparency Policy v3.0.

Updates to This Policy

We may update this Privacy Policy as laws evolve or services expand. Updates are posted here with a revised effective date. Continued use of our site after updates signifies consent to the revised Policy.

Contact Us

Why These Matter Media (WTM Media)
FIDA Design Inc.
1 Bluebill Avenue Unit 706, Naples, FL 34108 USA
support@whythesematter.com

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