Position
Clarify what the leader stands for and the work behind it.
WTM EXECUTIVE PRESS
Leadership,
made legible.
Interview-led profiles, visual intelligence and stakeholder-ready assets for founders, executives and institutions. Public relevance built through context, evidence and discipline.
Commissioned work. Fit assessed individually, with clear scope, disclosures and approval boundaries.
WTM Executive Press
Context.Trust.
Public relevance.
The attention economy
Attention needs a purpose.
A leader's public narrative should help people understand the decisions, expertise and institutional work behind the visibility. WTM Executive Press shapes that narrative into a useful, evidence-led reference for audiences and stakeholders.
The WTM Executive Attention Framework
Five questions for lasting relevance.
Legitimacy
Ground the narrative in evidence, experience and accountability.
Usefulness
Give readers something that improves their understanding.
Signal
Make the essential public meaning clear and memorable.
Endurance
Create a reference that remains useful beyond the launch.
Commissioned services
A scope that serves the work.
Indicative planning fees from WTM's package framework. Each engagement begins with a fit assessment and a written proposal.
Executive Signal Brief
$7,500For a founder, board member or executive defining a concise public position.
- A strategic interview
- An executive profile and quote bank
- Three to five social excerpts
Signature Executive Profile
$15,000For a leader at an important launch, transition or institutional inflection point.
- A long-form, interview-led profile
- A visual and social asset suite
- An agreed archive and usage plan
- A filmed Conversation option, separately scoped and approved
Institutional Influence Package
$25,000+For an organisation or leadership team clarifying a more substantial public narrative.
- An executive profile and institutional narrative
- Visual intelligence
- Stakeholder-ready assets
- Defined approvals, rights and distribution
Executive Narrative Retainer
$8,000–$12,000per monthFor sustained narrative work with a defined monthly scope.
- Monthly editorial planning
- Agreed thought-led assets
- A planned Conversation pipeline
- Narrative advisory and continuity across distribution
These figures are indicative, with no payment taken on this page. Currency, taxes, production or travel costs, inclusions, timing and usage rights are confirmed in the written proposal. The retainer follows an agreed continuing scope.
From brief to enduring asset
A disciplined production process.
- Assess the fit
Define public relevance, the audience, timing, risks and the proposed scope.
- Map the narrative
Review the evidence, existing public material and stakeholder needs.
- Conduct the interview
Develop the principal’s perspective, with a clear record of sources and claims.
- Draft & review
Agree factual review and approval boundaries before the final work is produced.
- Build the asset system
Create the agreed profile, visual intelligence, social excerpts and distribution plan.
- Preserve its utility
Confirm archive, attribution and permitted use across WTM and client channels.
The editorial boundary
Trust belongs in the brief.
- How is commissioned work identified?
- Commercial commissions and material relationships receive clear disclosure. Client review and approval rights are defined in the scope; claims must remain supportable.
- Does a commission secure independent coverage?
- Independent reporting and The WTM Conversations retain their own editorial selection. A commission does not guarantee favourable coverage or an episode in the independent series. Any commissioned film is separately scoped and labelled.
- What is reviewed before acceptance?
- Public relevance, evidence, rights, timing, potential conflicts and legal or reputational sensitivities. The brief establishes factual review, permissions, confidentiality and distribution responsibilities.
- How is value assessed?
- Usefulness to the audience, agreed client use, delivery quality, relevant engagement and qualified enquiries. Outcomes depend on the work and its context; commercial returns are not guaranteed.
Start with relevance
What should people understand?
Share the principal or institution, the occasion, the audience and the decision context. Include timing, the package you are considering and an indicative budget. A clear brief is the first step towards useful work.
Discuss your brief