Why the Next Big Business Shift Won’t Be Tech—It’ll Be Trust
For the past two decades, business has lived under a spell — the belief that technology is the ultimate disruptor. We’ve worshipped at the altar of innovation, measuring success by how quickly we could automate, digitise, and optimise. Tech has indeed changed the way we live, work, and connect. But here’s the inconvenient truth:
In the next decade, technology won’t be the competitive advantage. Trust will.
