01 · Content planning
Video briefs and campaign drafts
Proposed titles, thumbnail concepts, descriptions and clip ideas grounded in approved source material.
WTM Media | Why These Matter
Core Services
Editorial intelligence for making valuable work easier to discover, understand and return to.
Commissioned audience intelligence
YouTube Intelligence
Source-backed content planning, performance analysis and practical audience development.
WTM YouTube Intelligence helps turn valuable conversations, research and editorial work into clearer decisions about presentation and distribution.
Enquire about YouTube IntelligenceWhat we deliver
02 · Performance
Performance intelligence
Analysis of supplied YouTube Studio exports, including watch time and subscriber conversion where data is available, with comparisons between videos in the same format.
03 · Learning
Experiment plans
Clear hypotheses, baselines, comparison methods and review criteria for testing presentation and distribution choices.
04 · Launch and community
Launch and community preparation
Publication checklists, promotion drafts and thoughtful audience-response drafts for human review.
How the work begins
We agree your audience priorities, review approved content and available performance data, then define the work and measures of progress. Each engagement is scoped to your needs.
Commissioned work is scoped separately from independent reporting. Commercial relationships do not purchase favourable editorial conclusions.
Discuss your channel’s growth priorities.
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